FremantleMedia Enterprises has confirmed new licensees for the U.K. and Eire for the new preschool property Tree Fu Tom.
Random House Children’s Publishers has signed on for publishing in all categories, except annuals; Aykroyd and TDP will create children’s nightwear and underwear; Trade Mark Collections will make bags, wallets and umbrellas; Spearmark has signed on for lunchware, tableware, drinkware and lighting; Worlds Apart will create bedroom and play accessories; and Character World is set to produce bedroom textiles, furniture and accessories.
The news follows the announcement that European toy company Giochi Preziosi was appointed as master toy licensee for the preschool property.
The Tree Fu Tom program will begin its full rollout next year with toys, publishing and apparel launching in spring/summer, followed by all other major categories in fall/winter.
A number of products will appear at retail ahead of the full rollout with as the FME Home Entertainment division releases the first Tree Fu Tom DVD this fall.
“‘Tree Fu Tom’ has been a huge hit on screen and the reaction from within the industry has been incredible, says Pindy O’ Brien, vice president U.K. brand licensing and retail, FME. “We are delighted to announce this prestigious set of new partners and look forward to working with them to develop a magical product range.”