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Toys 'R' Us Taps Celebrity for Guide

This year's Toys 'R' Us Toy Guide for Differently-Abled Kids will feature actress and philanthropist Eva Longoria on the cover alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif. Toys 'R' Us has published the guide for ne

This year's Toys 'R' Us Toy Guide for Differently-Abled Kids will feature actress and philanthropist Eva Longoria on the cover alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif. Toys 'R' Us has published the guide for nearly 20 years.

This complimentary annual resource is created with guidance from the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities. The Guide is available in Toys 'R' Us and Babies 'R' Us stores nationwide and online, in English and Spanish, at Toysrus.com/DifferentlyAbled.

"Growing up in a tight-knit family and watching my sister face–and overcome–everyday challenges, I came to understand the critical importance of teamwork and socialization in the development of differently-abled individuals," says Longoria. "The Toys 'R' Us Toy Guide for Differently-Abled Kids helps foster inclusive play environments by featuring toys that kids with special needs can enjoy alongside siblings and friends. I’m so honored to appear on the cover and lend my support to Toys 'R' Us for this project." 

"At Toys 'R' Us, we know that bringing home the perfect toy for a child and watching their joyful reaction is the ultimate victory," says Jerry Storch, chairman and chief executive officer, Toys 'R' Us. "Delivering that experience to all parents, gift-givers and the kids they are shopping for–regardless of ability–is what we strive to do every day. It is with great pride that we introduce the 2011 Toys 'R' Us Toy Guide for Differently-Abled Kids to our customers nationwide who know and love children with special needs, helping them to make informed toy buying decisions.”

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