Toys 'R' Us has updated and expanded its assortment of consumer electronics and tech accessories.
TRU now offers prepaid mobile phones, tablet computers, headphones, iPod docks, digital cameras and accessories for Apple products. New products include the Amazon Kindle, Apple iPod, Sony S1 and Samsung Galaxy, as well as a raft of iPod cases and headphones featuring licensed characters.
The company strengthened its offerings in family-oriented video games and movies, licensed electronics, musical instruments and karaoke.
Product offerings include licensed video games such as "Sesame Street: Once Upon A Monster," "Batman: Arkham City" and "Skylanders Spyro’s Adventure;" licensed electronics including televisions, boomboxes, walkie talkies, alarm clocks and DVD players featuring popular characters such as Hello Kitty, Hot Wheels, Disney/Pixar Cars 2, Victorious and Monster High; the I Am T-Pain Mic; and a wide selection of popular DVDs.
“At Toys 'R' Us, we continually seek ways to offer the latest in consumer electronics products and we are excited to add new portable items to our assortment such as no contract mobile phones, tablet computers, electronic reading devices and more,” says Troy Peterson, vice president, divisional merchandising manager, electronics and entertainment, Toys 'R' Us. “Our customers are sure to enjoy the newly redesigned department, which allows them to get hands-on experience with many of our new products, as well as demos of some of the hottest video games available.”