Toys ‘R’ Us announced an exclusive agreement with Twentieth Century Fox Consumer Products to launch an exclusive Rio merchandising program in April.
The deal includes dozens of movie-inspired products including an exclusive toy line, video games and books. Toys ‘R’ Us will launch the program with a specially designed Rio area. In addition, customers who purchase the Rio videogame April 12 will receive a promotional DVD or BluRay.
The Rio merchandise will include a toy line from ToyQuest, available exclusively at Toys ‘R’ Us stores and online. Prominently displayed in the feature area, the toy line offers poseable mini figures in two packs, plush toys and beanies.
“Rio is expected to be one of the most captivating family films of 2011 and we are supporting its release by creating the ultimate retail destination for fans at Toys ‘R’ Us stores, filled with an exclusive line of Rio toys and content that can’t be found anywhere else,” says Robert Marick, executive vice president at Fox Consumer Products.
“When parents and kids want to find toys based on their favorite family-friendly movies, the first place they look is Toys ‘R’ Us, and we are excited to bring Rio to life in our stores with an exclusive toy line and merchandising program,” says Richard Barry, vice president and general merchandise manager of learning and electronics and entertainment at Toys ‘R’ Us, U.S. “With its vibrant locale and colorful characters, Rio is sure to capture the imaginations of kids who want to bring home toys based on this animated feature film.”