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Toys 'R' Us Invests in Online Business

Toys ‘R’ Us announced plans to open a new e-commerce distribution center near Reno, NV, to support the company’s growing online business.The dedicated e-commerce fulfillment center is scheduled to open in July. Once operational, the faci

The dedicated e-commerce fulfillment center is scheduled to open in July. Once operational, the facility will enable Toys ‘R’ Us to increase its fulfillment capacity and expedite deliveries to online customers in the western United States.

The opening supports the company’s multi-channel strategy, which allows customers to shop seamlessly in stores, online and engage with Toys ‘R’ Us and Babies ‘R’ Us from anywhere, including mobile devices.

“As more consumers enjoy the simplicity and ease of online shopping, Toys ‘R’ Us continues to invest in e-commerce enhancements to advance customer service and satisfaction across all shopping channels,” says Jerry Storch, chairman and chief executive officer of Toys ‘R’ Us.

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