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Toys 'R' Us Expands into Poland

Toys 'R' Us has established business operations in Poland. The first store will open in Warsaw next month. Additional locations are slated to open in major cities in 2012.This represents TRU’s commitment to further growth in Europe, where the compan

This represents TRU’s commitment to further growth in Europe, where the company currently operates more than 300 stores. The 25,000 square foot store will feature a Babies 'R' Us section within the same location.

Toys 'R' Us now operates approximately 1,600 stores in 36 countries.

“As part of our long-term growth strategy, we continue to look for opportunities to expand our footprint internationally and to identify new and emerging markets that would benefit from the distinctive products and services that Toys 'R' Us offers,” says Jerry Storch, chairman and chief executive officer, Toys 'R' Us. “Toys 'R' Us is one of the most iconic brands in the world and has always translated well to customers abroad. By leveraging our global position, we believe we can help grow the toy and juvenile market in Poland, while broadening our reach with both consumers and manufacturers across Europe.”

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