The produce assortment will feature six plush Moshi Monsters characters, as well as 32 Moshling minifigures manufactured by Spin Master. The toys will include secret codes that can be used to retrieve virtual items for adopted Moshi Monsters, as well as special trial memberships. Additional categories will include trading cards produced by Topps and books from Scholastic.
“We know that web-savvy kids want to enjoy tangible experiences with their favorite virtual properties, and the Moshi Monsters toy line delivers these experiences in a big way,” says Richard Barry, vice president and general merchandise manager at Toys ‘R’ Us, U.S. “We are thrilled to be the only U.S. retailer to provide kids the opportunity to bring Moshi Monsters into the physical world.”
“We designed the product assortment to serve as a natural extension of the Moshi Monsters brand and to help bring the fun of Monstro City, its Monsters and its Moshlings to life with plush, minifigures and more,” says Dave Colebrook, vice president of marketing at Spin Master.