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Toei Signs Master Partner in Brazil

Toei Animation has signed a master licensing agreement in Brazil with Abr-Art Bag Rio Comercio Importacao e Exportacao for Dragon Ball Z that encompasses a number of key consumer product categories. The Brazilian manufacturer's line will include polyester

The Brazilian manufacturer's line will include polyester backpacks, pencil cases, lunch bags and aprons for children.

"Abr-Art ranks among the top manufacturers in the important Brazilian market and we are pleased to forge an alliance with the company on behalf of Dragon Ball," says Kenji Ebato, executive vice president and general manager for Toei Animation. "Locally produced products is important in order to maximize success in Brazil, however we are also focused on manufacturing quality products, and this is why we are excited to team with Abr-Art."

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