License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Toei Animation Closes Latin America Deals

Toei Animation announced Latin American licensing and merchandising agreements in several key consumer product categories for three of its top properties.Toei has finalized several deals for its Dragon Ball property, including Riclan for bubble gum and lo

Toei has finalized several deals for its Dragon Ball property, including Riclan for bubble gum and lollypops in Brazil; Neolingo for toys in Mexico; Productos Alimenticios Bocadeli for collectable cards/promotions in El Salvador; Editorial Guadal for stickers in Argentina, Uruguay, Paraguay, Bolivia; and Bondyfiesta for bubble gum in Mexico.

Toei signed Campestre in Brazil for back packs for its Digimon property. For Sailor Moon, Toei has brought aboard Mexico’s Doobalo for socks.

“Toei’s renowned animated properties continue to attract blue chip licensees across the Latin American market,” says Eduardo Lucio, senior sales manager for Toei Animation.  “We look forward to rolling out our newest licensing programs with these outstanding Latin American licensees.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish