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TLC Builds Lalaloopsy Brand

TLC Builds Lalaloopsy Brand

The Licensing Company is building a licensing program for MGA’s Lalaloopsy dolls, which have now launched in the U.K. and the U.S. TLC is working with partners in key categories such as apparel, wheeled toys, dress up and crafting, the heart of the

The Licensing Company is building a licensing program for MGA’s Lalaloopsy dolls, which have now launched in the U.K. and the U.S. TLC is working with partners in key categories such as apparel, wheeled toys, dress up and crafting, the heart of the Lalaloopsy brand.

“We’re extremely excited that MGAs ambition is to build a property with other dimensions, including Activision interactive gaming and Lionsgate DVDs,” says Lisa Shapiro of TLC. “There are also exciting plans for the future, for TV. Together with Tina-Louise Foster, recently appointed as MGA’s senior director, international licensing EMEA, TLC is passionate about delivering a long term girls proposition within a space that is crying out for newness.”

Back to More Deals Signed at Brand Licensing Europe

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