The launch is part of a five-year agreement Titchmarsh signed with ITV in 2011 to promote and develop the brand and IP across a range of consumer products. The signing also includes a two-year broadcast deal in conjunction with Spungold, the production company for the “Alan Titchmarsh Show” and “Love Your Garden” on ITV.
The selection of seeds, plants and flowers, vegetables and herbs will be sold in Titchmarsh branded packaging and include planting instructions and tips.
“Alan Titchmarsh is a name known and trusted throughout the U.K. and ideal for this exciting new range of seeds and plants,” says Paul Hansord of Thompson & Morgan. “We are delighted with a brand associated with both broadcasting and gardening excellence.”
“With a long and distinguished history in the development and distribution of high-quality seed products, Thompson & Morgan is a perfect partner for the Alan Titchmarsh brand,” says Jean-Philippe Randisi, executive vice president, consumer products, ITV Studios. “We’re thrilled to have them on board and confidently expect to be able to announce many more licensing deals for this fast-growing brand throughout the coming year.”