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Tiësto, the first major DJ to launch a fashion brand, is showing "Club Life" with The Movement International at Brand Licensing Europe. The brand is intended to grow internationally with products in apparel, accessories, shoes, fragrance, l

The brand is intended to grow internationally with products in apparel, accessories, shoes, fragrance, leather goods and home décor featuring Tiësto’s bird in a circle logo. A limited edition release of apparel is planned for this year, with further roll out scheduled for next spring and next autumn/winter.

The Movement International is working with U.K. consultant Jane Evans and has a list of target licensees in apparel, footwear and social expressions. Next year, Tiësto begins his biggest ever DJ tour, and the largest DJ tour in history, playing 170 venues.

“Tiësto is one of the most interconnected entertainers,” says The Movement International’s Martin Cribbs. “His presence is felt via social media touch-points, which is an excellent, and authentic, way to communicate with his fans as new Club Life customers.”

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