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Thor Program Poised to Pay Off

Thor Program Poised to Pay Off

Marvel Entertainment’s summer tent pole Thor has opened strong internationally, earning $8 million Thursday, according to the Hollywood reporter.The film, which will hit U.S. theaters May 6, is supported by a strong licensing program. Key offerings

Marvel Entertainment’s summer tent pole Thor has opened strong internationally, earning $8 million Thursday, according to the Hollywood reporter.

The film, which will hit U.S. theaters May 6, is supported by a strong licensing program. Key offerings include:

Hasbro has produced a variety of role play items including Thor lightning hammer, helmet, foam sword, shield, sword and foam hammer. In addition, Hasbro has produced a line of Thor 3.75” Action Figures that includes heroes and villains such as Thor, Odin, Loki, Frost Giant and The Destroyer.

Sakar International will produce branded electronics, including  walkie talkies molded in the shape of Thor's hammer, black light decoders, "look and listen" binoculars with attached headsets, flashlights, adventure kits, Nintendo DSi gaming kits with a hammer-shaped stylus, gaming cases and digital and video cameras.

In addition, Huffy will produce Thor bicycles.

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