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Teen Bloggers to Cover MAGIC Show

Magic International announced a new interactive destination for its WWDMAGIC show that will provide a real-time look at the trends and styles shaping teens, tweens and young women. During the WWDMAGIC show, the Teen Vogue Blogger Lounge will feature 30 em


During the WWDMAGIC show, the Teen Vogue Blogger Lounge will feature 30 emerging and celebrity fashion bloggers reporting live from the WWDMAGIC show floor, providing trend reports, real-time video segments, buyer chats and style-offs.

The area will include brands such as Levi’s, Jessica Simpson, French Connection and Free People. L’Oreal Paris will create a Beauty Bar for the area, and Moxsie.com and Whrrl.com will serve as technology partners, providing additional activities for bloggers and show attendees.

“If you want to know what young women want, and how it will drive their fashion choices for next season, come and listen," says Chris DeMoulin, Magic International president and executive vice president of Advanstar’s fashion group. "Social media, fashion, music, art and technology all blend seamlessly in the lives of young women, and with partners like Teen Vogue, L’Oreal and the hippest teen bloggers around – we know that if it matters to young women, it will come to life this February on the floor of WWDMAGIC.”

For more information, visit: www.WWDMagic.tumblr.com.

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