TCNE’s Puppy in my Pocket girl’s brand will see deals with Gründ’s Les Livres du Dragon d’Or in France and PMI in Israel to publish a variety of novelty formats including activity, sticker, coloring and story books. Media Service Zawada in Poland and Dogan Egmont in Turkey have licensed the brand for magazine publications and activity formats.
Zoobles has been signed by Comma Publications in Germany for a back-to-school range of homework books, diaries, calendars, activity and friends books.
The Ben 10 comic strip is heading to East Africa in a deal with Nation Media Group. The strip will feature in a Saturday newspaper. Ben 10 is also part of a cross property deal that includes Generator Rex, Powerpuff Girls, CN Pop, CN Originals, Adventure Time and Captain Planet with publishing partner Al Khayrat, which is planning to create a range of activity education and coloring books and graphic novels.
“The strength of the publishing category as a means of appealing to new and existing fans of our brands cannot be underestimated and we’re delighted to welcome these new partners on board,” says Maria Rosaria Milone, senior commercial director, consumer products, packaged and themed entertainment, TCNE.