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Targus Expands Licensing Program

Laptop accessories manufacturer Targus is expanding its global licensing initiatives with the addition of Jennifer Campbell to its executive ranks.An accomplished executive with more than 15 years of experience in marketing and brand licensing, Campbell w

An accomplished executive with more than 15 years of experience in marketing and brand licensing, Campbell will be responsible for launching and growing Targus’ licensing program.

“As we expand our global brand presence, licensing will play an integral role in broadening that position and gaining entry into new markets and channels,” says Michael Hoopis, president and chief executive officer, Targus. “We are excited to welcome Ms. Campbell to the Targus team. Her proven track record will be a strong asset to enhancing Targus’ market position as she identifies innovative partnerships that create more opportunities for brand engagement and expansion.”

Jennifer was most recently with Sanrio, where she served as the vice president of licensing. Her previous experience includes work with Mattel, Upper Deck and Disney.

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