Target Entertainment, licensing agent for Sony Computer Entertainment's gaming brands across the EMEA, has recruited new partners for the PSP property Invizimals.
In Spain, new partners include Random House for character hand and activity books; Cife for bags and stationery; Juguetes Falomir for board games; and Naipes Heraclio Fournier for a memory card game.
In Italy, Cartorama is supporting the brand with back-to-school products that will include backpacks, stationery and diaries, as well as giftware.
"The Invizimals brand incorporates many exciting elements for young gamers–personalized gaming, augmented reality and competitive battle sequences," says Lindsay Pearl, director of licensing and children's acquisitions, Target Entertainment. "The property is continually growing in popularity and we're delighted to be adding new licensing partners to the program that share our vision in creating product to reflect the exciting elements of the games."