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Target Joins Sanrio's Small Gift Pop-Up Tour

In ongoing celebration of Sanrio's 50th, the company has partnered with Target to kick off Small Gift, a mobile pop-up tour, this fall across the U.S.The cross-country tour, along with special anchor events in Los Angeles and Miami, is set to kick off in

In ongoing celebration of Sanrio's 50th, the company has partnered with Target to kick off Small Gift, a mobile pop-up tour, this fall across the U.S.

The cross-country tour, along with special anchor events in Los Angeles and Miami, is set to kick off in late October. The mobile pop-up shop will stop first in San Francisco, Calif., at the end of October, followed by Las Vegas, Austin, Atlanta, New York and elsewhere.

The mobile shop will offer fans a highly edited selection of 50 collectible products, including special-edition tote bags and tees, vinyl figures and laptop sleeves. The 50th item will only be available at Target stores. The tour, which ends in mid-December, will also offer photo opportunities with characters and other activities.

This Sunday, Target will launch a Sanrio 50th anniversary program in stores, featuring exclusive product. A microsite at Target.com/sanrio will also carry the items, as well as a limited-edition offering of six exclusive items from the Small Gift tour with one new item available each week beginning on Oct. 23.

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