SMC Entertainment Group has appointed Sun-Mate as the master toy licensee for “The Jungle Book” in North America, Australia, New Zealand and South Africa.
Sun-Mate is planning a range of toys that will include articulated action figures, figures, play sets, collectibles, watches, adventure toys, youth electronics, walkie-talkies and novelty items. The line will debut at the Fall Toy Preview, taking place in Dallas, Texas Oct. 2-4.
“We look forward to building on the success and equity of The Jungle Book brand with a full complement of quality toys to delight the young fans of ‘The Jungle Book’ that is airing on Disney XD in the U.S.,” says Rami Ben-Moshe, president, Sun-Mate. “With fantastic visuals, this property encourages exploration and value lessons that will resonate with today’s parents and entertain children everywhere. We plan to create top-tier toy products that maintain the integrity of this classic brand.”
The announcement of Sun-Mate’s appointment comes on the heels of a global promotional deal with Burger King that includes an annual $18 million kid’s meal program, TV and in-store advertising and a mobile campaign starting in summer 2013.
Additional licensing partners for The Jungle Book include Isaac Morris (master apparel), Komar (sleepwear and robes), Seasons USA (costumes and Halloween accessories), Nanco–Nancy Sales Company (amusement/crane machine plush), Insight Editions (publishing), Pacific Play Tents (tents and tunnels), My Idol Pops (molded lollipops), The United States Playing Card Company (traditional playing cards), Cosrich (HBA and first aid), Hilco (candy/candy toppers), Wonder Treats (Easter and Christmas baskets), Buy Seasons (online party goods), Craftstone (plush, fabric storybooks, mini blankets, pillows/cushions and hand puppets) and Walls 360 (removable wall decals, wall graphics and stickers).