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Studio 100 to Rep Maya in France

Studio 100 to Rep Maya in France

Studio 100 inked a deal with Planeta Junior to buy back the TV and licensing rights to the EM Entertainment catalog, which includes Maya the Bee, Vicky the Viking and Heidi, in France. Planeta Junior will continue to manage the EM Entertainment catalog ri

Studio 100 inked a deal with Planeta Junior to buy back the TV and licensing rights to the EM Entertainment catalog, which includes Maya the Bee, Vicky the Viking and Heidi, in France.

Planeta Junior will continue to manage the EM Entertainment catalog rights in Spain, Italy and Greece.

Studio 100 acquired the EM Entertainment catalog in 2006, and opened Studio 100 Animation, based in Paris, in 2008. The group has produced several CGI animated series based on the classic properties, including "Maya the Bee" and the upcoming "Vicky the Viking" and "Heidi." Production partners include TF1,Tiji in France and ZDF in Germany.

"This operation lies within the framework of the different partnership agreements between Planeta Junior and Studio 100 and the different projects they participate in as partners, one of the most important of which is the TV super-production of La Abeja Maya 3D," says Ignacio Segura, managing director, Planeta Junior. "Planeta Junior also continues working in France, where it holds the licenses and participates in the production for such well-known programs as Camille and Magiki."

"Maya the Bee, Vicky the Viking and Heidi have always been strong characters in France and we are thrilled to introduce new generations to these beloved properties," says Hans Bourlon, chief executive officer, Studio 100. "In addition, developing our business in this region is a key focus for the Studio 100 Group. France is a well established licensing market and we will leverage our partnership with French broadcasters and use our licensing team to create the 'must have' brand among preschoolers."

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