Studio 100 appointed Marie-Laure Marchand to the newly-created position of international licensing director.
Marchand will develop and implement international consumer products strategies in coordination with its existing Benelux and German teams, handling brands including Maya the Bee, Wicky the Viking, Heidi, Anubis, Big and Small and Zigby.
"Our goal is to widen our presence and replicate our business model internationally and Marie-Laure Marchand has joined the group to help us reach this target," says Hans Bourlon, co-founder of Studio 100. "Marie Laure has an extensive track record in the licensing and media business, as VP of Licensing and Marketing of Nelvana Europe and most recently as Managing Director of Big Bocca TV and Licensing. Her primary focus will be to manage our international licensing development and successfully launch the Maya brand across the world."