Sandi Isaacs and Laurie Windrow from Allied Red, a brand management and licensing firm, have been hired by A Squared Entertainment to strengthen its licensing activities.
Isaacs and Windrow will oversee consumer products for A2's roster, including Warren Buffett's "Secret Millionaire's Club," Gisele Bündchen's "Gisele & the Green Team," Martha Stewart's "Martha & Friends" and new multimedia comic book label Stan Lee Comics. Product categories include toys, games, apparel and digital platforms.
Isaacs, president of Allied Red, previously served as senior vice president of Paramount Digital Entertainment and has also worked for Viacom Consumer Products, Activision and Disney Interactive. Meanwhile, Windrow, vice president of Allied Red, was director of global licensing for Mega Brands. She also served as senior vice president of marketing and licensing at 4Kids Entertainment and vice president of international marketing and licensing at Discovery Channel.
"Sandi and Laurie bring a creative and experienced approach to brand development and licensing," says Andy Heyward, A2 Entertainment's co-founder and chief executive officer. "Their digital experience and international expertise will help us expand in key areas."