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Soul Industry Taps Hot Kids' Brands for Apparel Lines

Soul Industry is coming to market with a line of LEGO and Sesame Street apparel. The LEGO apparel line will be sold in upscale U.S. boutiques such as Kitson Kids, Fred Siegel, and Planet Blue. The Sesame Street Premiere collectio

Soul Industry is coming to market with a line of LEGO and Sesame Street apparel. The LEGO apparel line will be sold in upscale U.S. boutiques such as Kitson Kids, Fred Siegel, and Planet Blue. The Sesame Street Premiere collection will include everything from woven shirts, T-shirts, cargo pants, hats, and jeans for kids to select products such as beanies, funky belts, and track jackets for adults. Each article has a trademark delicate embroidery and embellishment to make it unique to the line. First products will be on shelf at boutiques and specialty stores by mid-May.

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