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Sony's MIB3 Program Out of this World

Sony Pictures Consumer Products has inked multiple deals with partners around the world for its forthcoming feature film, Men in Black 3, set to hit theaters May 25.On the global gaming scale, Activision will make games inspired by the film for multiple p

Sony Pictures Consumer Products has inked multiple deals with partners around the world for its forthcoming feature film, Men in Black 3, set to hit theaters May 25.

On the global gaming scale, Activision will make games inspired by the film for multiple platforms; Gameloft will launch mobile games; SEE will launch online games; and Sony Computer Entertainment Europe will release digital costumes for use within the “Little Big Planet” game.

Jakks is the master toy licensee for the film and has created action figures and accompanying accessories, playsets, role-play, novelty, costumes, masks, costume accessories, candy bags, youth electronics and spy gear. GreenLight has created die-cast MIB cars, vehicle wall graphics and 3D foam paper vehicle model kits. Enterbay has figurines; Factory Entertainment is making replicas of props and gadgets; Kotobukiya has created PVC statues; and Studio Art & Technology has made prop replicas as well. All of these deals are global.

In North America, Premium Surge will launch a Facebook and Amazon Local promotion in the U.S.; T-Line has created a line of t-shirts for men and youth; and Haggar will make a Sears Canada exclusive line of men’s and boy’s apparel including suits, shirts, ties, sweatshirts and hats.

Cotton Division has t-shirts and sleepwear to be sold at retail in France, while MMmedia has made shirts for various European territories. Arguydal made charms for France, Belgium and Luxembourg; and SPCP will be selling T-shirts, belts, belts and buckles, jackets, pants, shirts, ties, cufflinks and footwear throughout Belgium, France, Greece, Luxembourg, Morocco and Tunisia in Celio stores. Dragon Model is the figurine licensee for the property in Hong Kong, Taiwan, Singapore, Malaysia, the Philippines, Thailand and Indonesia; and Panini will create MIB stickers and sticker books for Brazil.

According to Sony, more deals are still underway and are to come in numerous additional categories.

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