Martha Stewart Living Omnimedia has enlisted Sony and its Reader Store to launch a digital book club community, based on The Martha Blog's books section.
On Tuesday, The Martha Blog will launch the Books I'm Reading section, which will feature one book a month that Martha herself is reading. Meanwhile, Sony will offer Q&As with featured authors, discussion guides and additional resources via the Reader Store by Sony Facebook fan page, Twitter and Sony.com/booksimreading.
To support the launch, fans can enter to win a personalized Reader Pocket Edition device from Sony. One reader will be given away each week.
"We're extremely excited to launch Books I'm Reading on The Martha Blog and look forward to driving lively discussion with Sony around these outstanding books in the coming months," says Sally Preston, executive vice president of integrated sales and marketing at MSLO. "Our relationship with Sony and the Reader Store by Sony will provide excellent support for Books I'm Reading, including access to digital book content and platforms to drive dialogue around book selections."