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Sony Ericsson Taps Smart Mobile for Cases

Sony Ericsson announced an agreement with Smart Mobile to offer an array of custom mobile phone cases and covers under its "Roxfit" brand. The Roxfit portfolio of cases and snap-on shells are designed to complement and enhance the new Xperia ran

The Roxfit portfolio of cases and snap-on shells are designed to complement and enhance the new Xperia range of mobile phone models and unique human curvature sleek design. The cases will be available at retail alongside Sony Ericsson’s Xperia phones in the U.S. and Canada.

The deal is under Sony Ericsson’s brand licensing program, Made for Sony Ericsson, a partnership program to develop personalization products, like cases, that are exclusively designed to fit Sony Ericsson phones.

"As we launch our new Xperia range–the most entertaining smartphones–we need a company that can readily meet our challenging requirements and produce an attractive and environmentally compliant product," says Roland Vuyk, business manager of companion products for Sony Ericsson’s U.S. operations.

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