License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

SmileyWorld Inks Italian Deal

SmileyWorld Inks Italian Deal

The Smiley Company has signed Italian publisher Dynit to produce a new line of novelties and stickers for its SmileyWorld brand. Products will be available throughout Italy this fall.
The line is targeted to children ages 5-15 and based on SmileyWor

The Smiley Company has signed Italian publisher Dynit to produce a new line of novelties and stickers for its SmileyWorld brand. Products will be available throughout Italy this fall.


The line is targeted to children ages 5-15 and based on SmileyWorld emoticons. Products will include bracelets, pins, loose stickers and sticker packs and squeezable stress balls.

“Working alongside such strong partners as Dynit gives great weight to SmileyWorld’s wonderfully creative and expressive concept,” says Nicolas Loufrani, chief executive officer of The Smiley Company.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish