License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Smiley Pairs for Girls' Sleepwear

The Smiley Company is pairing with Panties Plus to create a range of underwear and sleepwear for its SmileyWorld brand for the U.S. and Canada. The range will include three themes for girl’s and young adults: rockstar, “it” girls and emo

The range will include three themes for girl’s and young adults: rockstar, “it” girls and emotions. The collection will include pajama sets, shorts, vests, robes and nightshirts.

“We are now coming back on the U.S. fashion market with one of our strongest categories and the best partner to make it become a major success, this makes me really Smiley," says Nicolas Loufrani, chief executive officer, The Smiley Company.

“SmileyWorld represents arguably the most iconic, world renowned image on the planet. I can’t think of a single more recognizable icon than the smiley face,” says Joey Hanan, brand manager and vice president, Panties Plus. “It is our pleasure to bring this worldwide brand to the North American market. We anticipate high demand for SmileyWorld product offerings and have high expectations for our collections.”  

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish