Smiley has signed new deals in Asia, the Middle East, Africa and Europe.
In Asia, Red Line will create a line of jewelry; Impact Licensing will create an extensive home and houseware line including towels, curtains, bed linens and robes for the Taiwanese market; and Maruka Corporation will produce a range of colorful beach accessories just in time for summer.
French licensee Les Nunettes will create fashion sunglasses for club-goers; La Fayette has come on board in Israel for a stationery range; and Trading Compass will produce a collection of temporary, removable tattoos.
Partners who renewed with Smiley include Fashion U.K. for apparel in the U.K. and Ireland; Case Scenario for laptop and phone covers; and Beniamin for back-to-school products in Poland.
Herlitz extended its stationery and gift deal to include South Africa.