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The Smiley Company Signs DTR with Bershka

The Smiley Company has signed a direct-to-retail deal with Bershka, which belongs to the Spanish Inditex group. The exclusive range for the SmileyWorld brand will be targeted for teen girls and young adult women and will include t-shirts.

The Smiley Company has signed a direct-to-retail deal with Bershka, which belongs to the Spanish Inditex group.

The exclusive range for the SmileyWorld brand will be targeted for teen girls and young adult women and will include t-shirts.

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