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Skechers Signs Gretzky

Skechers Signs Gretzky

Skechers U.S.A. announced that former hockey superstar Wayne Gretzky will join the Shape-ups "Comeback" campaign. This year Gretzky will be featured in a global Shape-ups push that spans television, print, viral and outdoor advertisements."

Skechers U.S.A. announced that former hockey superstar Wayne Gretzky will join the Shape-ups "Comeback" campaign. This year Gretzky will be featured in a global Shape-ups push that spans television, print, viral and outdoor advertisements.NHL legend Wayne Gretzky makes a "comeback" with Skechers.

"Endorsements from Wayne and all the athletes in this campaign help us reach not only sports fans, but also new fitness-minded consumers who may be unfamiliar with the benefits of Shape-ups," says Michael Greenberg, president of Skechers.

Shape-ups, a patented technical walking shoes designed to strengthen muscles, promote weight loss and improve posture, boast a variety of styles and specialized features. The "Comeback" campaign will feature Gretzky using the shoes to help him prepare for a return to the ice.

"I want everyone out there to know it's never too late to make a comeback," says Wayne Gretzky. "I'm proud to stand behind the entire Shape-ups product line because of one simple fact - they really work."

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