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Skechers Inks Electronics Deal

Skechers USA signed Sakar International to produce youth electronics and accessories based on the footwear brand and kids’ animated characters. The products are scheduled to launch in the U.S. next year.The Sakar line will include MP3 players, molde

Skechers USA signed Sakar International to produce youth electronics and accessories based on the footwear brand and kids’ animated characters. The products are scheduled to launch in the U.S. next year.

The Sakar line will include MP3 players, molded ear buds, speakers, digital cameras, cases, skins and USB flash drives. Products will feature artwork from the "Zevo-3" TV series, the Twinkle Toes collection and other Skechers Kids’ characters and branding.

“Kids today have a 24-7 connection to their electronics, and the digital items they carry make as much a lifestyle statement as their footwear,” says Michael Greenberg, president of Skechers. “Thanks to our extensive television advertising and marketing, kids around the world truly love the Skechers characters. By leveraging that with Sakar’s extensive experience working with major brands like Crayola and Kodak, we expect these products to be among our strongest licensed offerings.”

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