Skechers USA is teaming up with McDonald’s to launch a three week happy meal promotion with Twinkle Toes by Skechers starting today in the U.S. and Canada.
During the promotion, happy meal customers can receive one of six clip-on miniature Twinkle Toes by Skechers toy shoes, while supplies last. Each toy shoe comes in two color combinations with a button on the sole that lights up the sneaker.
The Twinkle Toes promotion will be featured on happy meal boxes, drive-thru promotion windows and in-store at the point of purchase. In the U.S., each happy meal toy will include a Twinkle Toes sticker sheet as well as a “Mommy & Me” discount coupon valid at Skechers retail stores and on Skechers.com.
“This is an exciting intersection of two brands that kids enjoy–and a fun way for our companies to merge our strengths,” says Michael Greenberg, president of Skechers. “Our kids’ footwear is designed as toys for your feet–and now with miniatures of our Twinkle Toes shoes, they literally are. We are excited to have this extension of our brand, and with a globally recognized partner.”