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Sharpe to Rep Worms Video Game

Sharpe to Rep Worms Video Game

The Sharpe Company announced that AT New Media has appointed Sharpe as its North American representative of the Worms video game franchise on behalf of U.K.-based brand owner Team17 Software Ltd.Worms celebrated its 15th anniversary last year, and the bra

The Sharpe Company announced that AT New Media has appointed Sharpe as its North American representative of the Worms video game franchise on behalf of U.K.-based brand owner Team17 Software Ltd.

Worms celebrated its 15th anniversary last year, and the brand has strong generational appeal as well as parental approval and recognition.

“Worms offers excellent licensing opportunities because it is considered a true legend of video gaming brands,” says Charlie Day, president of Sharpe. “It has especially strong appeal to the boys’ 7-12 market because of the cheeky humor, crazy characters, weapons and destruction that are integral to the games.”

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