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Sharp Licenses Pioneer's Elite Brand

Sharp Electronics and Pioneer Electronics announced that Sharp will be granted license of Pioneer’s “Elite” brand for a line of high-end flat panel displays to be introduced in the U.S. and Canada this year.Pioneer’s Elite brand in

Pioneer’s Elite brand includes a line of high-end receivers, Blu-ray disc players and speakers, which enjoys a substantial customer following and dealer network. In addition to brand recognition, Sharp will expand the distribution of its Elite-branded LCD TVs, which rounds out Pioneer’s Elite home theater offerings. 


“As a leader in large screen LCD TV, we are excited to collaborate with Pioneer to bring a high-end LCD TV to the Elite consumer,” says John Herrington, president of Sharp Electronics Marketing Company of America. “The Elite brand is highly respected in the high end market and Sharp can deliver the quality and innovation that Elite customers demand.”

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