Sesame Workshop inked an exclusive agreement with Playtime to create Sesame Street-themed molded indoor play areas for malls, retail outlets and other locations.
The companies are working to develop preferred design concepts using colorful, soft-sculpted foam play elements that are naturally antibacterial.
Playtime is actively seeking partners for the multi-year rollout of the branded play areas. The agreement provides a long-term leasing structure for potential partners.
"Sesame Workshop is pleased to work with Playtime, the recognized leader in providing unique play experiences to a wide variety of businesses and markets, to extend the Sesame Street experience," says Peter van Roden, Sesame Workshop's vice president of Themed Entertainment. "We are committed to engaging children and their families in active, healthy, and fun play."
"Sesame Street is the most evergreen, iconic children's brand in the world," says Mike Evans, Playtime president and chief executive officer. "It's multi-ethnic, multi-lingual, and well known for its wholesome values. A Sesame Street branded play area provides an opportunity for a major customer to take advantage of this powerful branding and business differentiation opportunity within their marketplace."