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SEGA Seals Sonic Deals

SEGA has signed Meccano for Sonic The Hedgehog construction toys including figurines, vehicles and play sets, which will launch in fall/winter 2012. In other news, SEGA Europe and RHM Solutions have launched the full official online store for Sonic the He

In other news, SEGA Europe and RHM Solutions have launched the full official online store for Sonic the Hedgehog merchandise in Europe. Although currently only live in Europe, plans are in place to launch a similar store for the U.S. and other American markets at a later date.

The site carries a range of Sonic the Hedgehog figurines, stationery items, apparel, consumer electronics, collectables, posters and DVDs. The store is managed and run by RHM Solutions on behalf of SEGA, and RHM Solutions also take care of order fulfillment and shipping. Additional products will roll out in 2012.

"We’re very excited to be teaming up with Meccano for this license," says Sissel Henno, head of brand licensing, SEGA Europe. "They have great experience in the area of construction toys, and there is lots of scope for a range of fun construction toys based on Sonic and his universe. The range is set to engage both young and older fans and we look forward to the launch with great anticipation."

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