Sears Holdings and Sonic Solutions have partnered to launch an instant access movie and television series download service for Sears and Kmart customers.
The RoxioNow-powered Alphaline Entertainment service will offer customers the ability to download movies and television shows on the same day they are released on DVD and Blu-ray. Sonic and Sears are collaborating to embed the service through a chip, which will be included on portable media devices, Blu-ray disc players, mobile phones and high-definition television sets.
"Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences," says Karen Austin, president of consumer electronics for Sears and Kmart. "We'll continue to increase the reach and flexibility of the Alphaline Entertainment service by providing consumers on-demand access to the latest entertainment from a range of home and mobile electronics."