Casa Cristina, a new soft home collection inspired by Hispanic journalist and talk show host Cristina Saralegui, will hit Sears and Kmart stores this fall. Meanwhile, Kmart recently rolled out Stylesip, a teen girl fashion social hub, featuring the retailer's exclusive licensed lines and more.
The Casa Cristina range includes comforter sets, quilted coverlets and euro shams, microfiber sheets, decorative pillows, shower curtains, embellished towel sets, cotton bath rugs and coordinating accessories. Five patterns will be offered based on Saralegui's individual style.
"The collection allows us to offer our customers products with broad appeal and designs that draw from the Hispanic culture," says Doug Wurl, vice president and general merchandising manager of home at Sears Holdings. "Our collaboration with Casa Cristina represents our commitment to offering our customers more style sensibilities. By continuing to expand our brand portfolio we are working to make Sears and Kmart destinations for beautiful design at affordable prices."
At Kmart's new Stylesip.com, girls can browse through exclusive apparel lines such as Dream Out Loud by Selena Gomez, Rebecca Bonbon, Bongo and Glo. In addition, the site features a blog and live chat for girls to interact with designers, style experts and celebrities, as well as with one another. Stylesip.com is also tied to Facebook and Twitter.
"Stylesip is all about connecting with our customers and letting them drive the conversation," says Tara Poseley, president of Kmart apparel. "It's a fun place for girls to share their thoughts and be inspired. The launch of the site also enables us to broaden that dialogue through Facebook and Twitter."