Scholastic Media is launching its second annual Get Goosebumps Halloween campaign nationwide. The initiative includes new books by R.L. Stine, DVDs and a multi-city tour.
The latest Goosebumps products will include two new collector's edition books ("You Can't Scare Me" and "Return of the Mummy") and DVDs from Twentieth Century Fox Home Entertainment ("The Bob That Ate Everyone" and "Go Eat Worms!"). In addition, seasons 3 and 4 of the television series will be available for the iPad and iPod touch.
"We know that children and families Get Goosebumps all year long, but Halloween is the spookiest time to provide kids with even more thrills and chills, and to reach new fans," says Leslye Schaefer, senior vice president of marketing and consumer products for Scholastic Media. "Get Goosebumps is part of an aggressive multiplatform strategy that showcases the Goosebumps brand across a variety of entry points."
Meanwhile, a mall tour begins next month and will feature Goosebumps-inspired activities for kids and families in select cities. Fans will have the opportunity to play the Goosebumps HorrorLand video game for Wii, take their picture as a Goosebumps Horror and more.