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Scholastic Celebrates Magic School Bus

Scholastic Media will celebrate the 25th anniversary of its The Magic School Bus property next month with the release of "The Magic School Bus: Oceans" for Nintendo DS and "The Magic School Bus: Dinosaurs" for iPad. The releases mark t

The releases mark the beginning of the 25th anniversary campaign, which will include more products, a live touring show, a new "Where Will The Bus Take YOU?" online game and a live promotional event.

Next month, The Brad Simon Organization will tour the new “The Magic School Bus-Live! The Climate Challenge” live show to 60 cities throughout the US.  Identity Games will release its new GameChanger, an electronic board that works with the iPad that features branded game skins. The Young Scientists Club will launch ‘The Magic School Bus Science Club" and release five new Magic School Bus activity kits this year. In addition, Scholastic Audio has three new MagicSchool Bus audiobooks scheduled for release next year. 

“For twenty-five years, The Magic School Bus has encouraged and motivated children and families around the world to ‘get out there and explore’ through immersive and interactive field trips,” says Deborah Forte, president of Scholastic Media and executive vice president of Scholastic. “We are thrilled to celebrate this milestone and introduce the next generation to a unique approach to science on new platforms.”

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