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Sanrio, Vans in Step with New Lines

Sanrio and Vans are once again partnering for an anniversary line of women’s footwear and a co-produced line of apparel and accessories. The limited edition line, Vans x Hello Kitty, will hit retail in June.The anniversary apparel and accessories li

The anniversary apparel and accessories line will include t-shirts, tanks and fleece for women, as well as backpacks, socks and belts. The footwear line will cater to girls and women of all ages and will include the Vans SK8-Hi Slim with the signature Hello Kitty detachable bow and other styles with classic Hello Kitty details.

“It was a natural fit for our two brands to come together to create a super cute, limited edition collection that was embraced by our fans of all ages,” says Jill Koch, vice president, brand management and marketing, Vans. “Building off the success of last year’s collaboration, we decided to make an even bigger lifestyle statement this season by offering a new collection of sneakers along with a complementary line of apparel and accessories that incorporate Vans’ classic designs with Hello Kitty’s iconic graphics.”

The line will be available at Vans retail, the Vans online stores and Vans deals across the country, in addition to select Sanrio boutiques.

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