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Saban Partners with Mattel

Saban Partners with Mattel

Saban Brands has partnered with Mattel for the Barbie Loves Paul Frank spring collection.The line includes Barbie and Ken doll apparel and accessories, as well as a Barbie doll bedroom set with Paul Frank branding. The line debuted exclusively at Target s

Saban Brands has partnered with Mattel for the Barbie Loves Paul Frank spring collection.

The line includes Barbie and Ken doll apparel and accessories, as well as a Barbie doll bedroom set with Paul Frank branding. The line debuted exclusively at Target stores yesterday.

"We are thrilled about this collaboration with Mattel. Barbie is such a classic and iconic brand that Paul Frank was the perfect fit for this great new partnership,” says Elie Dekel, president, Saban Brands.

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