Saban Brands is expanding the reach of its Paul Frank brand with a live tour, a Christmas special, branded surfboards and an appearance in this year's Macy's Thanksgiving Day Parade.
First, Saban is planning the Paul Frank “Academy of Awesome Mobile Tour 2011,” a national tour with more than 50 stops in a newly-designed Winnebago.
Julius and other characters from the Paul Frank brand host performances from local bands and interactive contests at each stop. The tour will make field trip stops to American landmarks. as well as detours to t entertainment venues, music festivals, beaches and parks across the nation.
The Academy of Awesome Mobile Tour kicks off this month with party in Los Angeles. The Winnebago will make its way East across the Southern portion of the United States and come back through the Northern Route.
The Academy of Awesome tour activities will include a museum displaying limited edition co-branded products dating back over a decade, as well as a product showroom and lounge showcasing Paul Frank’s latest collection. The newly equipped Winnebago also features interactive station for social media and music all driven by iPads.
In addition, Saban Brands started pre-production on a Christmas special featuring Julius and other beloved characters from the Paul Frank brand. This animated primetime event makes its debut next December.
Robert August, the famed surfboard manufacturer, will create 30 limited edition surfboards for charitable fundraisers and a promotional contest hosted by Paul Frank this summer.
Finally, Julius the Monkey will make a colorful debut above the skies of New York City as a giant character helium balloon in the 85th annual Macy’s Thanksgiving Day Parade Nov. 24.