Fox Consumer Products EMEA has teamed up with Rubies for a The Simpsons adult dress-up range, in a pan-European licensing partnership.
The range will feature Homer, Marge, Bart and Krusty the Clown, and will debut at retail in August. An entry price point range is planned for spring/summer 2013.
“A key component of the enduring success of The Simpsons has been the appeal, fun nature and recognizable appearance of the iconic yellow characters,” says Carl Lumbard, senior vice president and managing director, FCP EMEA. “Rubies have done a terrific job creating costumes based on the characters from the show which promises to bring a whole lot of pleasure to Halloween and dress up parties everywhere.”