Nickelodeon & Viacom Consumer Products has partnered with Rubie’s in a multi-territory deal for children’s and adult SpongeBob SquarePants dress-up.
The deal covers multiple countries across Europe, the Commonwealth of Independent States, the Middle East and Africa for three adult and three children’s dress-up sets. This is the first pan-European dress-up deal for the property.
The new pan-European SpongeBob SquarePants deal follows a successful partnership with Rubie’s U.S. for the property.
The SpongeBob SquarePants line will be launched by specialty online retailer joke.co.uk and fancydress.com this September, following by a rollout at major retailers including Toys ‘R’ Us, George at Asda, Carrefour, Auchen, El Corte Ingles and Karstadt.
NVCP already works with Rubie’s in Europe on a retro Teenage Mutant Ninja Turtles dress-up line.