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Rovio Signs SwaddleDesigns

Rovio added SwaddleDesigns to its Angry Birds merchandising program. SwaddleDesigns has created Angry Birds Baby products, which are now available for pre-order at SwaddleDesigns.com and will ship worldwide Oct. 10.Angry Birds baby products include the ul

Angry Birds baby products include the ultimate receiving blanket, marquisette swaddling blanket, zzZipMe sack wearable blanket, baby Lovie security blankie and baby burpies. Pre-orders of $50 or more will receive a free Angry Birds plush toy with their order.

“As a provider of high quality, stylish and innovative baby essentials, SwaddleDesigns is the ideal partner to create official Angry Birds Baby products,” says Claes Kalborg, senior vice president of licensing and brand strategies at Rovio. “We’re in the process of partnering with category leading brands to create products to delight our fans and increase the staying power of our brand. With the introduction of Angry Birds Baby, we’re excited to make a foray into the baby gift category with SwaddleDesigns.”

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