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Rocket Gets Annoying Orange

Rocket Gets Annoying Orange

The Collective has appointed Rocket Licensing to represent Internet phenomenon “Annoying Orange” in the U.K. and Ireland. The brand has already proven its licensing potential in the U.S. with apps, t-shirts and novelty toys and games. A range

The Collective has appointed Rocket Licensing to represent Internet phenomenon “Annoying Orange” in the U.K. and Ireland.

The brand has already proven its licensing potential in the U.S. with apps, t-shirts and novelty toys and games. A range of talking toys from The Bridge launched at Toys ‘R’ Us and specialty stores in 2011.

Rocket Licensing will develop the U.K. licensing campaign across a wide range of merchandise including toys and gifts, apparel, amusement plush, backpacks, headwear, housewares (especially kitchenware), apps, physical games and novelty gifting and accessories.

The brand, which started as a web series, launched a TV series on Cartoon Network in the U.S. on June 11. Negotiations are currently taking place to secure a local broadcast partner in the U.K.

With more than one billion views on YouTube, “Annoying Orange” is the world’s most watched web series.

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