Rocket Licensing has announced several new partnerships for illustrator Emma Thomson’s newest creation, Princess Pearl, including a series of book titles and a girl’s nightwear range.
Hodder Children’s Books has launched five new titles written and illustrated by Thompson, also the creator of Felicity Wishes. The range includes storybooks, a novelty book and a pop-up book.
“Princess Pearl brings together all the essential elements of a little girl's imagination–princesses, friendship and a touch of magic,” says Emma Layfield, picture book publisher, Hodder Children’s Books. “Felicity Wishes was an international hit for us, selling over 5 million copies, and we hope that Princess Pearl will be just as successful.”
At the same time, British retailer Marks and Spencer has released a Princess Pearl nightdress and pajama range. The range was designed for M&S by design management group Watermelon and features images of Princess Pearl and a “pearl of wisdom” on the inside collar. M&S has also debuted an exclusive new range of Tigerprint Princess Pearl cards.
Rocket expects to expand the nightwear range into underwear and outerwear, and also has plans to expand the brand into home furnishings, stationery, toys and gifts in the future.
“Our aim at all times in this campaign is to create product that reflects the quality and charm of Princess Pearl and has a clear appeal to the core audience, but can also boast genuine brand longevity,” says Rob Wijeratna, joint managing director, Rocket Licensing. “Thanks to Emma’s exceptional talents as a storyteller and illustrator, not to mention a growing list of quality licensing partners, our job has become just that bit easier.”