Licensing veteran Richard Bickersteth has set up his own U.K.-based consultancy firm, Looking Forward Productions, to offer professional services and consultation to the kids' TV and licensing industry, as well as TV game show formats and music rights.
Bickersteth was immersed in entertainment and licensing industries during his 15 years at Hasbro and previously managed pop bands. The new privately-funded company's co-director Richard Martin comes from the record industry.
"Mention the words 'music rights' to some companies in the licensing and kids' TV arena and they glaze over and do a great impression of an ostrich," says Bickersteth. "Our experience is that, as a result, many are leaving music revenues on the table that they can ill afford to do in these tough times."